Bringing the Image of the Ancestral Land to Tourists

Leveraging advantages in cultural heritage, natural landscapes, and ethnic minority cultural identity, Phu Tho is actively stepping up tourism promotion and marketing activities in a diverse, modern direction that links tradition with digital transformation. From demand-stimulation programs and product-building surveys to media communication on digital platforms, the province is gradually spreading its destination image, expanding its guest market, and elevating the competitive edge of local tourism.

Phu Tho Tourism Information Portal provides a reliable travel handbook for tourists.

One of the prominent directions in Phu Tho tourism promotion is accelerating digital technology applications, diversifying media methods, and increasing customer reach. Along with producing videos, handbooks, tourism publications, directional signage systems, and environmental protection propaganda boards at tourism zones and spots, the province is step-by-step perfecting online information channels serving tourists.

The Phu Tho Tourism electronic portal, fanpage, Zalo, and the English promotion website visitphutho.vn contribute to providing information on destinations, services, and tourism products, supporting tourists to proactively explore and build itineraries. Notably, the “Amazing Long Coc” media campaign alongside the message “Every cadre and every resident is a tourism ambassador” demonstrated the community’s vital role in destination promotion.

Live-streamed videos recording tea hills, waterfalls, villages, and distinct cultural features shared on social networks contributed to creating closeness and increasing the spread of the local image. Instead of promoting solely through conferences and events, authentic stories told directly by local residents provide tourists with intuitive information, sparking discovery and experiential demands.

International travel enterprise delegation experiencing at Mau Temple – Tay Thien Tourist Area.

According to Director of the Phu Tho Tourism Promotion Information Center Nguyen Duc Hoa, stepping up media communications, image promotion, information provision, and smart tourism utility development contributes to spreading Ancestral Land cultural values and elevating Phu Tho’s tourism brand position on the national tourism map. Concurrently, the Center focuses on coordinating with travel enterprises, grasping market demands, building appropriate tour routes, and gradually bringing the province’s characteristic tourism products closer to visitors.

Alongside digital media, Phu Tho focuses on developing tourism products capable of creating distinct imprints. The stimulus program “Phu Tho Tourism - Multi-Colored Experiences,” linked with cultural/tourism display spaces, OCOP products, and a Vietnamese goods market in Mai Chau Tourist Area (Mai Ha commune), is one of the activities linking promotion with real-world experiences. Through stimulus activities, traditional cultural values, characteristic products, and tourism potential are introduced within linkages connecting destinations, enterprises, and tourists.

Surveys and travel enterprise connection activities were also pushed forward. Famtrip and Presstrip programs attracted nearly 50 travel units and press agencies to conduct field surveys across many destinations in the province. In particular, a survey program for over 80 international travel enterprises from 8 countries and territories created opportunities for partners to directly learn about resources and tourism services at Hung Temple, Tay Thien, and Tam Dao. Through this, Phu Tho gained further conditions to connect markets, research tour route building, and expand international guest receiving capacity.

Recently, the community tourism survey program “Phu Tho - A Green Destination in the Digital Era” in Son Luong aimed at building products based on natural landscapes and cultural identity. The Ngoi Lao Stream, mountain/forest scenery, stilt houses, and production activities associated with the My Lung “Cock Crow” sticky rice variety open up potential for developing community tourism, relaxation, and Muong cultural exploration experiences.

Through field surveys, travel enterprises, experts, and media practitioners have opportunities to evaluate service quality, research route/spot connection capacity, and build programs suitable for market demands. This also serves as an occasion for the locality to promote the role of local residents in providing services, introducing culture, and preserving tourism resources.

When each destination possesses its own story, each product fulfills practical demands, and each resident joins in promotion efforts, Phu Tho’s tourism image will gain greater spreading power—contributing to attracting tourists, driving economic development, and affirming the Ancestral Land’s position on Vietnam’s tourism map.

Phuong Thanh