“Check in” Tet

Every time Tet comes, photo shops, cafes, restaurants or some large supermarkets in Viet Tri city prepare to decorate the space to welcome guests with “concepts” filled with Tet colors. attracts many families and young people to check-in to preserve beautiful images on the occasion of the beginning of the new year.

Many cultural spaces are minimized in the Tet frame, contributing to promoting and spreading the beauty of the homeland.

At Gao photo shop (Gao Studio) in Nong Trang ward, Viet Tri city, starting from mid-December (solar calendar), the photography crew, setting up the scene, costumes, props,... have begun to brainstorm ideas. Imagine and arrange photo shooting angles to bring “Tet atmosphere” into the studio.

Mr. Tran The Dung - Owner of Gao photo shop said: "In recent years, customers have loved the trend of taking Tet photos. The number of customers booking photo shoots during this holiday increased 4-5 times compared to usual. Customers coming to our photo shop are diverse in age, but taking Tet-themed photos are mostly families or children. To meet customers' needs, the photo shop has arranged and decorated scenes that realistically recreate traditional New Year customs with peach, apricot, and pomegranate branches; Lanterns, banh chung, banh tet, red couplets... are rustic, close, and stand out against the main background of red and yellow, bringing a cheerful and vibrant atmosphere to Spring and Tet. For customers who want to take outdoor photos, we choose destinations with ancient scenery in Viet Tri city such as: Country market corner (five-story market, central market), Hung ancient village communal house roof. Lo, go to the temple to attend the hexagram sowing ceremony at the beginning of the year,... In traditional costumes such as ao dai, turban, collar, camisole... customers will have many choices to make their Tet photo set unique. , most satisfied...".

Taking photos on Tet holiday is a cultural beauty in Vietnamese families that appeared in the 70s and 80s of the last century. This is a meaningful work that shows the connection, love, and closeness between members, bringing a more cozy and reunited Spring atmosphere, creating excitement to welcome the new year for the whole family.

Vietnamese people believe that photos will be souvenirs that will last forever, accompanying the family from year to year, from generation to generation... so that every time they look back, every member We will all remember the happy times spent together. Over the years, how have the photos changed? Children grow up, adults grow older, but all in all, there is still the joy of togetherness and togetherness...

Grasping customer psychology, many shops, cafes, restaurants, and large supermarkets in the city have invested in designing “Tet check-in” corners in reception and reception areas to create impressive, attracting customers at the destination. The unique feature of these spaces is that they are decorated in a very diverse and unique way; Some places choose to arrange “giant” peach trees, apricot trees, and golden dragons, some places arrange the space like ancient villages during Tet, some places create highlights with wooden house spaces, bamboo tables, unicorn heads, Peacock blankets,... with their own promotional brand logos, giving customers many attractive experiences when visiting the destination.

Ms. Nguyen Phuong Lien (Du Lau ward, Viet Tri city) shared: "For Tet this year, my family planned to take a set of Tet photos at some cafes with unique check-in spaces. Personally, I see that this year there are many places decorated in traditional Tet style that are quite beautiful, eye-catching, colorful, combining both traditional and modern features. Making your own family photo set not only preserves beautiful moments, saves money, unleashes creativity, but also brings moments of relaxation and entertainment with family and friends."

The “Check in Tet” trend in the heart of the city in recent years has contributed to beautifying the festive city with spring colors. In particular, in the colorful changes of life, the cultural beauty of taking photos on Tet holiday still exists, with even higher demands, adequate material conditions make people think of “exquisite dishes”. God“and taking photos on Tet is such an interesting”dish"...

Bich Ngoc