Enhancing the value of OCOP products

Along with focusing on developing industry, handicrafts, tourism, and services, in recent years, Viet Tri City has also focused resources on effectively implementing the “One Community, One Product” (OCOP) Program on the basis of exploiting the potential and advantages of the locality to create agricultural products. Thereby, helping the subjects improve the competitiveness of products in the market, contributing to economic development, increasing income, improving material and spiritual life...

Nam Duong Cordyceps business household, Van Phu ward, implements production steps to ensure safety, quality, and meet 3-star OCOP products.

To develop and enhance the value of OCOP products, the City People’s Committee has strengthened propaganda and mobilized people and businesses to boldly invest in facilities, expand scale, and ensure criteria on quality and food safety and hygiene.

In particular, for OCOP products that have been evaluated and classified, Viet Tri City continues to consolidate, maintain, develop, and improve the quality and value of OCOP products; standardize at higher star levels; focus on criteria on quality, design, packaging, product design, trade promotion, advertising, and product introduction; innovate production organization; promote production linkage towards stable goods associated with the market according to the value chain; and periodically evaluate, rank, and re-recognize according to regulations.

For new products, the city focuses on supporting product development consulting, building product profiles, supporting product standardization, building and registering trademarks, certifying advanced quality management ISO, VietGAP, HACCP, etc. Thanks to that, in 2023, the city will have 6 more products recognized as meeting 3-star OCOP standards, an increase of 200% compared to the plan.

Up to now, the whole city has 16 OCOP products with 3 stars or higher with 13 subjects and 10/22 communes and wards with OCOP products. In which, the Provincial Council submitted to the Central Council for evaluation and classification of 1 OCOP product with the potential to reach 5 stars, which is: clean rice noodles born from Hung Lo village of Hung Lo rice noodle cooperative, Hung Lo commune.

Tuyet Lan spinach nutritional noodles product, Hung Lo commune achieved 3-star OCOP, meeting the consumption needs of the market.

Comrade Nguyen Xuan Tam, Head of Economic Department, Viet Tri City, said: OCOP products have met quality standards with diverse designs and packaging suitable for market needs, contributing to increasing value, increasing production scale, and increasing revenue. Subjects interested in investing in increasing production scale towards commodities, diversifying products, and improving economic efficiency, such as Hung Lo rice noodles, Nam Duong Cordyceps mushrooms, Ninh Hang banh chung... the output value of goods from OCOP products in 2023 increased by 10-15% over the same period. Some subjects with high revenue growth, such as Ninh Hang banh chung, whose output increased by about 30%; Hung Lo rice noodles cooperative, whose revenue increased by 30–35%, contributed to creating stable jobs for many workers, with income from 6–8 million VND per person per month.

Implementing the OCOP Program is an effective solution to increase the value of agricultural products, preserve and promote the values of traditional products, linking agricultural development with services, tourism, etc. Therefore, in 2024, Viet Tri City sets a goal of developing and standardizing 3 products to achieve a 3-star rating or higher; upgrade 1 product from 3 stars to 4 stars. By the end of 2024, the city is expected to have 19 products meeting OCOP standards of 3 stars or higher.

To achieve this goal, the city continues to encourage communes and wards to select and develop potential, typical products, and traditional products of enterprises, cooperatives, craft villages, households, production, and business establishments, focusing on developing and standardizing products participating in the OCOP Program.

Implement activities to connect product consumption; introduce OCOP products at commercial centers and points of sale of typical products; display, promote, introduce, and sell OCOP products associated with tours, tourist routes, and festival activities in and outside the city. Coordinate with sectors to organize training and foster professional knowledge for state management officials at the city, commune, and ward levels; enterprises, cooperatives, farms, craft villages, household owners, and production and business establishments participating in the OCOP Program.

Anh Tho