Promoting cooperative product trade connection and consumption

baophutho.vnConnecting and promoting trade within and outside the province is an effective solution, allowing cooperatives to connect, find, and expand product consumption markets, promote production and business, and improve the collective economy’s efficiency and position in the market economy.

In 2023, the Northeast - Phu Tho Industry and Trade Fair will promote and showcase goods from the Da Hen tea production and processing cooperative, Dong Luong commune, Cam Khe district.

The province now contains 545 active cooperatives, with agricultural cooperatives accounting for more than 70% of the total. Cooperatives have consistently evolved to keep up with market developments, from size of operation to quality and product design, becoming a firm fulcrum in home economic growth and contributing to the improvement of product quality and income, as well as the quality of life for members and workers.

In addition, cooperatives focus on increasing their capacity to produce goods and services, creating supply chains that connect production to product consumption, and investing boldly in capital, science and technology, and technology focusing on production and building product brands, particularly key products and local strengths... Since then, the cooperative’s production and commercial operations have progressively stabilized, with the cooperative providing the market. Many things are safe, have origins, and have stamps and labels to guarantee standards are met.

Promoting its function as a connection between cooperatives in the province and enterprises, distributors inside and beyond the province, appropriate departments, branches, and units, with an emphasis on the Provincial Cooperative Alliance offering assistance, Support cooperatives' participation in provincial fairs, exhibits, displays, and product launches; organize training courses to strengthen management ability, trade promotion expertise, and market growth; Help with product, good, and service updates on e-commerce trade floors...

Since the beginning of 2023, the Provincial Cooperative Alliance has supported 30 provincial cooperatives in exhibiting 150 different types of products and goods that meet quality standards and conditions for participation in the West-Eastern Region Industry and Trade Fair- Phu Tho in 2023 and the Week of display, product introduction, and product consumption connection organized by Hanoi City Cooperative Alliance, Thai Nguyen, and Bac Ninh provinces. Products in the fair and exhibit booths exceed quality criteria, are branded, and are made in the province.

Cooperatives in the province can meet and share information in the manufacturing and processing process, as well as promote products trade, locate partners, and grow markets, through trade connection and trade promotion activities. Many products that are strengths and specialties of provinces and localities have been widely promoted, gradually penetrating modern distribution channels and markets of major provinces and cities throughout the country, and are popular among consumers. These products include rice noodles, green tea, sour meat, and so on.

Ms. Vu Thi Minh Tam, Vice Chairman of the Provincial Cooperative Alliance, stated, "In recent years, the Provincial Cooperative Alliance has paid close attention to trade connection activities, trade promotion, and market expansion for cooperative products." In the next months, the Cooperative Alliance will continue to advise the province on procedures and policies to foster cooperative development that are appropriate for the current context. Provide good market information, promote trade, and assist cooperatives in selling items through e-commerce trading platforms, particularly those participating in the One Commune One Product Program. Furthermore, urge cooperatives to concentrate on increasing management and operational capability; Innovating thinking, daring to think, daring to do, and generating goods are the province’s strengths in improving production and company efficiency from the communal economy.

Ha Nhung