Develop Phu Tho’s tea brand

Phu Tho is one of the largest tea areas in the country, with over 14,000 hectares, thanks to ideal temperature, soil, and other conditions for tea tree development. The tea tree has grown substantially throughout time in the midland region, becoming a crucial crop and contributing significantly to the province’s economy.

In addition to the benefits of quality and elements of production and consumption in a cultural and traditional way, Phu Tho tea’s growth orientation connected with brands and trademarks is acceptable, making it an effective development instrument in sustainable production and market development. Local governments have adopted several strategies to build safe and sustainable tea regions, combining producing areas with consuming areas in order to steadily increase tea product output, value, and efficiency.

The tea regions around the province are changing to keep up with market developments. Aside from raw material sites for black tea processing, raw material fields for green tea processing have already been established and planted with LDP1, Kim Tuyen, and Phuc Van Tien kinds. Creating standard raw material regions lays the groundwork for the long-term growth of artisan communities, cooperatives, and tea production and processing firms.

Tea is the principal crop of Yen Ky commune in Ha Hoa district, covering around 900 hectares. Yen Ky Green Tea products from Yen Ky Tea Production and Processing Cooperative are recognized as a collective brand and satisfy 3-star OCOP requirements. Currently, the cooperative is working on creating and expanding standard raw material regions in order to improve OCOP goods from three to four stars.

Because of the land, the temperature, and the processing experience of the people, tea products from various cooperatives and artisan villages in the province have distinctive colors, fragrances, and rich tastes, and they are becoming popular among customers.

Tea production and processing in the province are a mix of tradition and modernity. Craft communities and cooperatives still save their unique secret for producing tea with deft hands and a refined sense. Perhaps this secret has progressively shaped the brands of artisan villages and cooperatives, such as Phu Ho tea, Thanh Nam tea, Da Hen tea, Long Coc tea, Cam My tea, etc. After many years of working with trees and tea, artisan people have gained extensive knowledge in tea production and processing methods.

Modern tea factories today produce far more tea than hand-stirred batches on fire pans. Many firms have rigid production procedures that begin with caring, harvesting, processing, and end with product consumption. Some firms have invested in contemporary processing equipment and production lines in order to diversify their product offerings.

In 2020, the certification brand “Phu Tho Tea” received a protection certificate, which helped to improve the province’s tea products' reputation, economic worth, and competitiveness. As a result, contributing to increased product value, developing branded tea manufacturing areas, and confirming the constancy of well-known goods throughout generations. Furthermore, expanding tea through the OCOP One Commune One Product Program opens up numerous new avenues for the locals' important and powerful items. To date, the province has one tea product with OCOP 5 stars at the national level and around 20 tea products with OCOP 4 stars at the provincial level.

Quality is gradually improved, designs are perfected, overcoming geographical constraints, Phu Tho tea products have gradually built a brand, reaching all regions of the country and exporting.

5:31:05:2024:23:44 GMT+7