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On the morning of October 25, the Hung Temple Historical Relic Site coordinated with VietTimes Events and Media Co., Ltd. and IGO Binh Minh Trading Service Joint Stock Company to hold a press conference announcing the launch of the real-scene art program “Lac Hong Aura” — a new night culture-tourism product in the Ancestral Land.

Leaders of the Hung Temple Historical Relic Site and the creative team exchange and answer questions from press agencies at the press conference.
Attending the press conference were leaders of several provincial departments, boards, and branches; representatives of central and local press agencies; representatives of the creative team, execution units, along with numerous artists, cultural researchers, and Key Opinion Leaders (KOLs).
The real-scene art program “Lac Hong Aura” draws inspiration from the legendary space of the Ancestral Land featuring core mythological systems: Lac Long Quan – Au Co, the Hung King choosing a son-in-law, Son Tinh – Thuy Tinh... The work represents a harmonious combination of contemporary artistic language, music, light, and modern performance technology set against the real-scene water surface landscape at the International Guest Welcome Center area of the Hung Temple Historical Relic Site.
With an expected duration of 90 minutes spanning 6 continuous artistic segments, the program not only reenacts the early period of founding the Van Lang state — praising compatriot solidarity and community strength in overcoming natural disasters and challenges — but also delivers a vivid interactive experience, directly enabling the audience to become part of the narrative flow.
The program is operated under a socialized investment model under the artistic direction of cultural director Tran Trung and director Mai Long, projected to officially launch to the public across 2 nights: November 21 and November 23, 2026.
This serves as a key experimental step to evaluate the feasibility of the night economy model and real-scene cultural tourism products at Hung Temple, creating a premise to study and develop signature tourism products that link the promotion of traditional cultural heritage values with artistic creation toward sustainability.

Overview of the press conference.
At the press conference, the Organizing Committee and the creative team exchanged and clarified numerous contents related to development orientations, artistic expression materials, operational plans, security and order maintenance, and heritage landscape protection... while absorbing practical feedback from experts and journalists.
Additionally, participating delegates discussed media strategies, online ticketing platform operational plans, and introduced the first audience groups accompanying the program.
Dinh Vu
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