Launching Peak Campaign to Refine and Elevate Quality of Tam Dao National Tourist Area

On July 18, the Party Committee, People’s Council, People’s Committee, and Vietnam Fatherland Front Committee of Tam Dao commune organized a launch ceremony for the Peak Campaign to Refine and Elevate the Quality of Tam Dao National Tourist Area.

Attending the launch ceremony were comrades: Pham Dai Duong—Member of the Party Central Committee, Secretary of the Provincial Party Committee, and Head of the Provincial Delegation of National Assembly Deputies; Phung Thi Kim Nga—Member of the Provincial Party Committee and Vice Chairwoman of the Provincial People’s Committee; Duong Hoang Huong—Member of the Standing Committee of the Provincial Party Committee and Director of the Department of Culture, Sports, and Tourism; alongside representatives of several provincial departments, boards, and agencies.

Comrade Provincial Party Secretary Pham Dai Duong and delegates attending the launch ceremony.

Located at an altitude of over 1,000 meters above sea level with a year-round temperate climate and an average temperature of around 18°C, Tam Dao National Tourist Area is often dubbed the “Da Lat of the North.” Boasting majestic mountain landscapes, the diverse ecosystem of Tam Dao National Park, and unique cultural values, the destination is increasingly solidifying its appeal to domestic and international tourists.

Tam Dao has been voted “World’s Leading Town Destination” by the World Travel Awards for four consecutive years. In the first six months of 2026 alone, Tam Dao Tourist Area attracted over 282,000 visitors.

According to the plan, during the Peak Campaign to Refine and Elevate the Quality of Tam Dao National Tourist Area, agencies, socio-economic organizations, businesses, and local residents will focus on general environmental sanitation; collecting and sorting waste; cleaning thoroughfares, residential areas, and tourist spots; beautifying landscapes by planting, tending, and pruning trees; renovating accommodation establishments; ensuring urban order and traffic safety; and upgrading technical infrastructure while protecting the tourist area’s ecological environment.

Comrade Provincial Party Secretary Pham Dai Duong speaking at the launch ceremony.

Speaking at the launch ceremony, Provincial Party Secretary Pham Dai Duong emphasized that Tam Dao possesses outstanding advantages for tourism development, notably its year-round temperate climate, striking natural scenery, and rich ecosystem. Visitors coming to Tam Dao expect to enjoy fresh air, behold mountain views, experience local cultural identity, and savor traditional cuisine.

Comrade Provincial Party Secretary Pham Dai Duong and delegates planting trees at Tam Dao National Tourist Area.

To retain visitors, elevate service quality, and live up to its status as a world-leading destination brand, the Provincial Party Secretary requested all levels and sectors to continue promoting their enabling role by building an open and attractive tourism business environment; concentrating investment on completing tourism infrastructure and landscapes to guarantee full power and clean water supply; and establishing a roadmap for waste collection and treatment to create a green, clean, and beautiful landscape—specifically saying no to plastic waste.

In parallel, effective implementation of programs supporting green tourism and green transport transitions for tourists will continue, alongside enhanced communication to encourage residents and business households to transform their tourism mindsets and conduct.

Provincial Party Secretary Pham Dai Duong stressed that building the Tam Dao tourism brand is a collective responsibility of local party committees, authorities, enterprises, business households, and every resident. Each tourism enterprise, business household, and citizen must join hands to build a civilized, friendly tourism environment, raise service quality, and voluntarily preserve the destination’s landscape and environment.

He expressed hope that environmental sanitation, landscape refinement, and service quality enhancement would become continuous, regular activities beyond the peak campaign, contributing to ensuring Tam Dao remains worthy of its status as Vietnam’s 7th National Tourist Area and a world-leading destination.

Travel business units signing commitments to elevate service quality for tourists.

At the launch ceremony, delegates participated in planting trees to expand green space for Tam Dao National Tourist Area, while local businesses signed commitments to improve service quality for visitors.

Thuy Huong