Linkage for a development

Linkage is an inevitable trend in tourism development, helping to expand space, promote the strengths of localities, and form diverse and attractive tourism products. Promoting tourism links in the eight Northwest provinces and Ho Chi Minh City in recent years has been effective, enhancing competitive advantages, creating advertising power, promoting common destinations, attracting investment, promote the spread of inter-local and inter-regional socio-economic development.

Foreign tourists experience cultural activities in Dat To region.

Promoting precious resources

Phu Tho has all kinds of tourism resources: Natural tourism resources; cultural tourism resources, including historical - cultural relics, revolutionary relics, archeology, architecture; traditional cultural values, festivals, folk arts and other cultural values; Human creative labor can be used for tourism purposes.

With diverse and rich tangible and intangible cultural heritages imbued with the culture of Dat To region, Phu Tho is considered a locality with potential for tourism development. In particular, the Hung Temple Historical Relic Area and two representative intangible cultural heritages of humanity recognized by UNESCO: “Hung King Worship in Phu Tho” and “Phu Tho Xoan Singing” create points. Click to let Phu Tho build a specific tourism product. Besides, Phu Tho is also blessed with precious hot mineral water resources, suitable for resort tourism or the unique beauty of Long Coc tea hill, Xuan Son National Park, Ao Chau Lagoon and its unique identity. The culture of the Muong, Dao, Mong, Cao Lan ethnic groups... has created a rich and diverse tourism resource, helping Phu Tho build tourism products that meet the needs of tourists. domestic and foreign calendar.

International friends participate in the Xoan singing experience at Dinh Hung Lo, Viet Tri city.

Mr. Ha Van Luan, owner of Tony Luan homestay in Bong 1 hamlet, Long Coc commune, Tan Son district shared, “It is a beautiful season in Long Coc right now, the clouds weaving between the green tea hills create a beautiful scene, so poetry, so the number of tourists coming here to”hunt" for clouds, capturing the moments of welcoming the sunrise on Long Coc tea hill is very large, especially on weekends, including many photography lovers from the Central region. , the South and countries like Japan, Germany, Singapore, Colombia...".

Phu Tho has focused resources on new construction, upgrading tourism infrastructure, improving tourist service capabilities of projects in Viet Tri city center, Van Lang Park, and Historical Relic Area. History of Hung Temple; construction of ecological urban area and walking street projects; building a cultural and historical destination at Hung Vuong Museum; Focus on implementing urban resort and hot mineral water ecological projects in Thanh Thuy district, speeding up the implementation of sports tourism projects at Tam Nong and Thanh Thuy golf courses...

Creating attraction from links

With current tourism trends, tourists choose many destinations in one route rather than simply choosing one destination, so linking is an inevitable trend in tourism development. Phu Tho joins the tourism development cooperation group of eight expanded Northwest provinces (Phu Tho, Dien Bien, Ha Giang, Hoa Binh, Lai Chau, Lao Cai, Son La, Yen Bai) and Ho Chi Minh City to work together Exploiting competitive advantages and diversifying tourism products with specific and unique characteristics to attract attention and meet the diverse needs of domestic and foreign tourists.

The moment of welcoming dawn on Long Coc tea hill, Tan Son district attracts many domestic and foreign photography lovers.

Based on the potential and strengths of tourism development in provinces and cities, the cooperation group has clearly identified typical local tourism products to focus resources on building and improving destination quality, creating attractiveness to attract travel businesses and tourists to visit, experience, and research and develop the market with some outstanding tourism products in localities. Up to now, the provinces and cities of the cooperation group have gradually put into effective exploitation tours connecting the expanded Northwest provinces and Ho Chi Minh City such as: Back to the ancestral land - Ethnic origins: City Ho Chi Minh City - Hanoi - Phu Tho - Lai Chau - Sa Pa, Bao Yen (Lao Cai) - Quang Binh, Dong Van (Ha Giang); tour “Hung Ca Northwest” connecting Ho Chi Minh City - Hanoi - Hoa Binh - Son La - Dien Bien - Lai Chau - Sa Pa (Lao Cai) - Ha Giang; “Highland Flavors” tour connects Ho Chi Minh City - Hanoi - Bac Ha (Lao Cai) - Xin Man, Hoang Su Phi, Dong Van (Ha Giang).

According to Director of the Department of Culture, Sports and Tourism Nguyen Dac Thuy, Phu Tho province has been synchronously implementing many solutions to improve the quality of tourism products, focusing on preserving and promoting the value of tourism products. heritage value, promoting promotion and linkages to develop tourism. In the current context, provinces and cities across the country both compete and cooperate with neighboring provinces to attract tourists to the region, to their province, to restaurant service businesses, Hotels, travel agencies, tourist areas and destinations need to commit to participating responsibly and substantially in the Phu Tho tourism stimulation program, reducing prices - not reducing quality, creating a premise to build products. Phu Tho tourism products will become more attractive and professional in the future.

Tourism promotion and advertising activities are conducted in parallel on digital platforms on many Facebook pages such as: Phu Tho Tourism, Phu Tho Xoan Singing, Phu Tho Tourism Promotion Information Center, Guide Association Phu Tho tourist park; Phu Tho Tourism Fanpage, Phu Tho Tourism Products, Northwest Colors - Ho Chi Minh City, Phu Tho Tourism Zalo and Myphutho.vn Smart Travel App with rich, attractive and engaging content , participating in conferences, seminars, and tourism fairs in Hanoi, Ho Chi Minh City, Northwest provinces and other provinces...Phu Tho province has implemented many synchronous solutions to develop tourism such as: Investing in upgrading infrastructure, renewing tourism products associated with culture at the Hung Temple Historical Relic Area, and water resorts. Thanh Thuy hot mineral and Xuan Son National Park; Deploy a spiritual cultural tourism model associated with experiencing the water procession ceremony at Bach Hac junction, forming a new tourism product in Viet Tri city; build and recognize Bach Hac community cultural tourist site, Au Co Mau Temple cultural tourist site; building Hung Lo community cultural tourist destination associated with experiencing agricultural activities and producing craft village products; Guide Hung Vuong University to deploy the combined “Study tour” tourism product for students to study, visit and experience in the province; building the Hung Vuong Museum cultural tourist destination to meet the criteria for recognition as a provincial-level tourist destination; The Culinary Culture Association and the Tourism Association jointly organized a shopping destination for OCOP products, typical products of Phu Tho province associated with agricultural experiences at Viet Tri city market; Build a model to experience and learn about the specific culture of ethnic minorities to serve people and tourists at Ban Du, Xuan Son National Park, Xuan Son commune, Tan Son district.

Besides, organize and participate in Famtrip and Presstrip programs: “Exciting Spring Mountain”, “Returning to the Ancestral Land - National Origin”, “Returning to the Origin - Sacred Land of the Ancestors” and “Journey colorful travel in the Midlands”, “Hung Temple night tour”, School tour... survey destinations, experience typical products and services, travel, learn about the unique heritage of the Land of To . Organize tourism stimulus programs in Phu Tho province to attract tourists. Participate in promotional events, linking Phu Tho tourism development with the whole country: Events promote and introduce Phu Tho tourism with many forms and rich content such as the Festival “Essence of the Northwest - Conclusion connecting green aspirations” in association with Ho Chi Minh City Tourism Festival, Northwest Tourism and Culture Week in Can Tho, Expanded Tourism Promotion Conference of eight Northwest provinces in Can Tho, National Tourism Fair Vietnam-VITM International, Hanoi Fall Festval 2023, Festival of Community Tourism Villages in eight Northwest provinces expanded...

After cooperation promotion programs to restore tourism after COVID-19, the number of tourists on tours from the Central and Southern provinces to Phu Tho is estimated to reach over 200 thousand visitors staying and using food services. drink in the province. In 2023, visitors staying in the province are estimated to reach 776,000, of which 8,860 international visitors, total revenue from tourism services is estimated to reach 3,365 billion VND, an increase of 27% compared to 2022.

Linking in tourism development has contributed to promoting the preservation of indigenous culture, creating motivation for growth, helping tourism develop sustainably, and contributing to the socio-economic development of each locality.

Phuong Thanh