Que Viet Tea: Pure Agricultural Products Meeting OCOP Standards

In an era where consumers are increasingly health-conscious and moving toward “green living,” natural and safe products are gaining a dominant market share. Seizing this trend, Que Viet Essence Joint Stock Company has carved out its own path by persistently harnessing the value of traditional agricultural products to create items deeply rooted in the Vietnamese countryside. From its initial aspirations, Que Viet Tea—particularly the OCOP-certified brown rice tea line—has progressively asserted its position and earned consumer trust.

Founded in 2018 amid fierce competition in the food and beverage industry, Que Viet steadfastly chose a development path based on a traditional agricultural foundation rather than chasing industrial products or short-term fads. For Que Viet, each product is not merely a commodity but a crystallization of passion and a deep respect for nature and community health.

The production of brown rice tea involves many meticulous stages.

According to Mr. Nguyen Kao Toan, Director of Que Viet Essence JSC, the enterprise is currently developing two main brands: Que Viet and Good Lut. The product portfolio is highly diverse, featuring nutritional teas and foods such as brown rice tea, Cordyceps tea, chrysanthemum brown rice tea, granola, nutritional nut milk, and black bean tea with goji berries, roses, and perilla. Notably, since 2022, Que Viet Brown Rice Tea has been recognized as a 3-star OCOP product, marking a significant milestone in the company’s journey to validate its quality and brand.

Que Viet Essence JSC actively invests in modern machinery to deliver the highest quality products to consumers.

The common thread across all Que Viet products is their all-natural nature. Input materials are familiar Vietnamese agricultural staples, meticulously selected from reputable sourcing regions without the use of harmful chemicals or preservatives. Que Viet Brown Rice Tea is a harmonious blend of brown rice and various seeds and herbs, including green-heart black beans, red beans, goji berries, jasmine, and stevia. Each ingredient retains its original flavor and inherent nutritional value, creating an easy-to-drink, lightly fragrant beverage suitable for all ages.

Beyond tea, Que Viet’s nutritional cereal line has also earned widespread customer trust. The products are blended from nutrient-rich natural seeds and grains such as black and white sesame, purple brown rice, oats, lotus seeds, macadamia, almonds, soybeans, and walnuts. Thanks to these benign ingredients, the cereals are suitable for children, the elderly, and pregnant or postpartum women.

Furthermore, the enterprise has developed OCOP-standard products from turmeric starch, such as turmeric capsules with royal jelly and CurcuNa E+ turmeric cream, alongside other seed-based products like lactation-support cereals and soy germ. Continuous R&D and portfolio expansion help Que Viet better meet diverse market demands while enhancing the value of domestic agricultural products.

Recognizing e-commerce as a vital distribution channel in the digital age, Que Viet has invested in technological infrastructure from day one. The company built a product showcase website, applied modern sales management software, and effectively leveraged social media and e-commerce platforms to promote the brand and reach a broad consumer base.

Que Viet Brown Rice Tea is distributed nationwide, contributing to the enhanced value of local agriculture.

Thanks to a systematic and flexible development strategy, Que Viet Essence JSC has built a network of over 50 branches and distributors nationwide. These tireless efforts have earned the business prestigious titles such as Top 50 Excellent Brands of the Three Regions, Top 10 Famous Brands of Vietnam, and Top 50 ASEAN Strong Brands. These accolades are not just brand recognition but a testament to market confidence in high-quality, pure agricultural products.

Le Minh