Associating culture with the growth of highland tourism

Tan Son tourism has recently become a well-known destination on the tourist map of the Phu Tho area. Not only is it an attractive location with good transit links, but the indigenous tourism items have formed their own brand, leaving an imprint in the hearts of travelers.

The Muong ethnic people’s Gong dance performance serves tourists visiting Xuan Son National Park.

In Xuan Son commune, district, the Vi and Rang melodies are smooth and loving, the Moi dance is beautiful and buzzing with the sound of Cham Duong, and the pleasant sounds merge with the expert dances of the Muong and Dao ethnic groups. Tan Son immerses guests in a place bursting with the ethnic hues of the locals. Visitors may also take part in activities like as brocade weaving, stream fish collecting, Xoe dance, bamboo dancing, and so on. This is one of the cultural attractions of tours, travel routes, exploration, and more in Tan Son district’s Xuan Son National Park.

Previously, the Muong and Dao people’s dances were only performed during big festivals, but with the expansion of tourism, people now have the chance to show the cultural beauty of the neighborhood to domestic and foreign tourists more frequently.

There are now three folk clubs in Xuan Son commune: Lang, Lap, and Coi. Each club has 6 to 12 members drawn from the elderly, women’s, and youth organizations. Organizing and performing for tourists helps to maintain and introduce indigenous culture while also providing members with additional cash.

The number of visitors to Long Coc tea hill and Xuan Son National Park - Tan Son district in 2023 is expected to exceed 20,000 (an increase of 0.4% from 2022); stay guests are expected to number over 3.5 thousand; and revenue from service tourism is expected to total VND15.9 billion.

Tan Son district has executed the project “Preserving and promoting the fine traditional cultural values of ethnic minorities in association with tourism development in 2023” with activities such as: Support broadly propagate and promote typical traditional cultural values of ethnic minorities; Support the district’s intangible cultural values of Muong ethnic brocade weaving via study, repair, preservation, and promotion. Organize training sessions for members of the folk cultural activities club on various sorts of Muong and Dao ethnic folk performances. Organize training sessions for homestay owners on receptionist duties, greeting visitors, and executing cleaning tasks...

In Lai Dong commune, Tan Son district, a training class is being held to establish a club for Muong ethnic folk cultural activities.

To fully exploit the cultural heritage values of ethnic minority areas to serve tourism, Phu Tho includes tours that introduce tourists to typical local cultural values, such as the Phu Tho tour linking the Northwest, the photo tour of Long Coc tea hill, and Xuan Son community tourism, which connects tours with tourist areas and destinations in the province.

Many Famtrip and Presstrip programs are organized by the Department of Culture, Sports, and Tourism, in collaboration with the Tourism Development Cooperation Group comprising eight expanding Northwest provinces and Ho Chi Minh City, to introduce tourism enterprises to Vietnam. Operators, media firms, journalists, and photographers from all over the country came to participate in destination surveys and to sample the province’s characteristic tourist and service offerings, including Tan Son tourism. Organize seminars to discuss with local leaders the potential, constraints, and directions for expanding tourism goods in Xuan Son and other areas of the province...

“Sustainable tourism development requires ethnic minority communities in tourist destinations to protect their cultural identity nationalization, creating a unique and unique attraction for tourists,” said Mr. Nguyen Duc Hoa, Director of the Tourism Promotion Information Center, Department of Culture, Sports, and Tourism. "To conserve and enhance national cultural identity, however, a synchronized policy structure is required, as well as incentives to provide favorable conditions for the development of tourism goods and training policies to transfer cultural heritage people through generations. In accordance with the direction of the Provincial People’s Committee and the Department of Culture, Sports, and Tourism, the Center continues to implement the Program to preserve and sustainably promote the value of Vietnamese cultural heritage, in addition to implementing activities and events to stimulate demand for tourism, market development, tourism services, and products; and guiding units, localities, and travel agencies in the development of tourism product development programs".

Developing highland tourism has helped to eliminate hunger, reduce poverty, and create new sources of income for Tan Son people in particular and ethnic minorities in the region in general. As a result, long-term and successful development plans are required to protect the tourist natural environment while also preserving the local national cultural character.

Quoc An