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On September 4, the opening ceremony of the 19th International Tourism Expo 2025 (ITE HCMC 2025) took place at the Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, Tan Hung Ward, Ho Chi Minh City.

Delegates Visit Phu Tho’s Exhibition Booth
The 19th International Tourism Expo 2025 (ITE HCMC 2025), with the theme “Sustainable Tourism, Vibrant Experiences,” is organized by the Ministry of Culture, Sports and Tourism and the People’s Committee of Ho Chi Minh City.
Phu Tho Province participated in the expo with its own dedicated space to prominently showcase its tourism and cultural heritage of the Fatherland. At the exhibition booth, Phu Tho focused on promoting its tourism products, special tours, and notable destinations in the province, with a particular emphasis on introducing the culture and people of the “Fatherland” through bilingual English-Vietnamese brochures, standees, and video presentations.

Visitors Explore Phu Tho’s Exhibition Booth
The tourism promotion efforts focused on providing information and fostering connections with tourism partners to advertise cultural heritage tours such as the Night Tour at Hung Kings Temple, Traditional Cultural Ceremony Experience Tour, and eco-tourism community tours, which are both attractive and unique. It also highlighted cultural tourism destinations in the province, including the Tam Dao National Tourism Area, Xuan Son National Park, Hung Lo Ancient Village, Hoa Binh Lake Tourism Area, and Ban Lac Village.
Additionally, Phu Tho introduced and promoted a selection of traditional craft products, local specialties, and distinctive cuisine for visitors to explore. On the first day of the expo, the Phu Tho booth attracted many domestic travel agencies, tourism promoters, and the public, who came to learn about the cultural heritage tours of the "Fatherland."
The event will run from August 25 to September 15.
Anh Tu
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