Seize the opportunity to develop

In recent times, with many collective economic support activities in human resource training, trade promotion, credit finance, supporting the establishment of new cooperatives, and building production chains linked to consumption, application of scientific and technological advances, etc have helped the market economy, the core of which is cooperatives, operate more effectively, gradually affirming their role and position in economic development, building new rural areas, ensuring social security, national defense and security in localities.

In the province, there are currently more than 400 cooperatives investing in production in the fields of livestock, farming, aquaculture, food processing, preliminary processing of agricultural and forestry products.

Currently, many products of cooperatives have good quality, form, and design, meeting consumer tastes such as: Hung Lo rice noodles, Dat To banh chung, Doan Hung grapefruit, Thanh Son sour meat, Ga Gay sticky rice, Da Hen green tea, Long Coc tea, Cam My tea; meat, vegetables, fruits products, etc. By the end of 2023, the province’s cooperative area will have over 100 products meeting three-star and four-star provincial OCOP standards... To support and accompany cooperatives in promoting trade and connecting product consumption, the Provincial Cooperative Alliance promotes the display, promotion and introduction of products of cooperatives at events and fairs; Promote on mass media and social networks to join the cooperative in bringing the province’s agricultural products to a large number of consumers.

Putting efforts on finding markets and develop local key products, this year the market received many new products from good quality cooperatives such as: Papaya flower tea products - purple black galangal of agricultural cooperatives. Thanh Lam food industry; Perilla leaf tea and celery tea from Lien Hoa Chi Production and Business Cooperative; sticky rice products, wine, salted chicken... Based on understanding customer tastes, cooperatives focus on improving product quality, changing designs, proactively promoting trade promotion, and expanding market share, diversifying approaches to markets and customer segments. Through consumption connection activities and promoting promotion, products of cooperatives with good quality, reasonable prices, and beautiful designs will be the choice of many consumers.

In recent times, comprehensively implemented support policies have promoted the activities of the market economy and cooperative sectors. The whole province currently has 581 cooperatives in operation, the average revenue per cooperative reaches 3.3 billion VND/year; has formed and developed a number of typical cooperative models in the fields of agriculture, handicrafts and credit; new development of OCOP products... In particular, cooperatives have many innovations in human resources, better organization of production, business and service activities, and more dynamism in the market mechanism to become a potential economic organization, operating effectively.

According to Mr. Vu Thi Minh Tam - Standing Vice President of the Provincial Cooperative Alliance, the Provincial Cooperative Alliance promotes extensive propaganda and training on market economy from the provincial level to the cooperatives; promote the role of “bridge”, supporting cooperatives to access preferential credit sources; Promote consulting and support for cooperatives participating in the OCOP Program to enhance value and build product brands. At the same time, help cooperatives strengthen their organization, determine membership status, promote internal resources, enhance management capacity, and innovate production and business methods; Building a chain link model between members, between cooperatives and cooperatives associated with the development of local key products, etc.

Thanh Nga