Specialties of the Ancestral Land draw crowds at Hung King Temple

To cater to the needs of visitors seeking to enjoy, experience, and purchase specialties of the Ancestral Land during their pilgrimage to Hung King Temple for the Hung Kings’ Commemoration Anniversary, Hung King Temple Festival, and the Cultural-Tourism Week of the Ancestral Land in the Year of At Ty 2025, numerous stalls and businesses within the Hung King Temple Historical Relic Site have showcased a wide variety of local products.

Many tourists and children are excited to take photos with ice cream to “check in” at Hung King Temple.

The products on display are abundant and diverse, with a significant portion comprising traditional agricultural goods and local OCOP-certified specialties. Among the most popular choices are Chung cake, Day cake, diced yam cake, Nang cake, Thanh Son sour meat, Lang Bo soy sauce, chili bamboo shoots, dried bananas, honey, Lang Lieu sticky rice cake, Lang Dong nang cake, and Ha Hoa cassava cake. Many visitors purchase these items as gifts for relatives and friends. All products are labeled with essential details, including the manufacturer’s address, ingredients, contact information, production date, and expiry date, ensuring transparency and quality.

Hung King Temple “check-in” ice cream sticks are popular with many people and have created a “hot trend” on social networks.

A highlight of this year’s festival is the “check-in” ice creams, shaped like the entrance gate of the Hung King Temple Historical Relic Site and inscribed with “Hung King Temple Phu Tho” in various colors and flavors. These ice creams have quickly become a trending sensation on social media, drawing significant attention and enthusiasm from visitors. While seemingly a small detail, the popularity of these ice cream sticks adds a fresh and innovative touch to the festival, helping to promote the image of Hung King Temple in a fun and engaging way.

Products are guaranteed in terms of quality, origin, and source.

Stalls are arranged scientifically and reasonably.

During the Hung Kings' Commemoration Day, Hung King Temple Festival, and the Cultural-Tourism Week, approximately 100 permanent stalls operate in the Hung King Temple area and the Festival Center, alongside additional seasonal stalls registered for the event (from the 1st to the 10th day of the third lunar month).

A large number of people and tourists shop at the stalls.

Lang Lieu sticky rice cake attracts customers because of its delicious quality.

Specialties such as cassava cake, nang cake, and lam tea are sold by stores with many incentives and promotions.

To maintain order and uphold quality standards, the Hung King Temple Historical Site requires all service providers and vendors to sign commitments ensuring legal business practices, transparent pricing, and compliance with food safety regulations. Additionally, service stalls are arranged in a structured and visually appealing manner to enhance the overall experience for visitors.

Thanh An