Bridge to expand product consumption markets

Trade promotion is one of the important solutions, contributing to supporting businesses, cooperatives, and production facilities to promote products and expand consumption markets. In recent times, trade promotion activities in the province have been carried out in a professional and modern direction, suitable to the new situation.

Hoa Lua Company Limited, Area 8, Cao Xa Commune, Lam Thao District, whose main product is sticky rice soy sauce, actively participates in fairs and trade promotion programs to expand product consumption markets.

The province’s strong products are supported to build brands, participate in displays at fairs and exhibitions, connect with product consumption, and receive advice and propaganda about the necessary conditions to bring goods to market. consumption and market expansion. In 2023, the Department of Industry and Trade organized the Northeast - Phu Tho Industry and Trade fair; organized 10 display areas to introduce agricultural products, OCOP products and typical products of Phu Tho province at trade connection programs and domestic exhibitions... After the events, there were There are contracts and memorandums of understanding for business cooperation and product consumption signed between Phu Tho businesses and local distributors.

Along with that, organize trade promotion activities abroad, meet domestic and foreign export businesses, help businesses have more multi-dimensional information, expand market development in many fields. , from agricultural products, processed foods to wood products, supporting industries, textiles...

Trade promotion is not only carried out in the traditional way but has been implemented by industries and localities in a variety and flexible combination based on the application of information technology and digital transformation. ; Strengthen support for product identification through branding, geographical indications, origin of goods, and application of electronic stamps; Training and support in product introduction and online sales via livestream.

Phu Tho province’s e-commerce trading floor xothuong.net.vn has over 300 booths with more than 950 products and services on the floor. The floor came into operation to support businesses, organizations and individuals in the province to gradually approach and apply e-commerce in production and business activities, contributing to improving production capacity, business, expanding markets for businesses.

To promote the consumption of agricultural products, especially OCOP products, the Agriculture sector actively supports entities to introduce, promote, and consume products on electronic trading floors such as Giao Thuong.net.vn; postmart.com.vn; online sales applications. In 2023, more than 150 businesses, 310 booths of production facilities and business households in the province register to provide OCOP products on the e-commerce platform, the supply-demand connection forum, and make connections. connected on a digital technology platform.

Maika Food Co., Ltd., Xuan Loc commune, Thanh Thuy district specializes in producing and processing matcha tea and freeze-dried fruits. Many of the Company’s product lines meet four-star provincial OCOP standards. Ms. Nguyen Thi Huong - Director of the Company said: "Our company determines that trade promotion is inseparable from the unit’s production and business activities, especially in the context of fierce market competition." like nowadays. Through the support and connection of promotional activities through fairs, exhibitions, and introduction of rural industrial products, Maika Food’s products have become known to many customers, especially potential markets. high consumption. Facing the development trend of technology, we have also put products on the e-commerce platform; Promote products on Facebook, TikTok, with high interaction."

Trade promotion activities are constantly improved in both quantity and quality, expanding in scale and participating areas. However, trade promotion activities are still limited because some businesses, cooperatives, and production facilities have not focused on building, identifying, and developing brands, making it difficult to promote products. no competitive advantage in trade promotion; Enterprises and production facilities are still passive in trade promotion, and their marketing ability, grasp of market information and business opportunities is not high.

In the coming time, sectors and localities will increase support for businesses, organizations and individuals producing and doing business in the province to promote their images and introduce products and goods to domestic and foreign consumers. to seek and expand product consumption markets, expand distribution networks, and stabilize product consumption markets. Develop trade promotion activities associated with the domestic market and international economic integration, closely following the province’s socio-economic development orientation; linking trade promotion activities within the province and outside the province, bringing practical results to business entities.

Nguyen Hue