Effectiveness of digital technology in trade promotion

Promoting the effectiveness of the digital technology platform, Phu Tho province is drastically implementing many solutions, innovating trade promotion activities, promoting the application of information technology and digital transformation in trade promotion activities.

The Provincial People’s Committee issued Plan No. 1688/KH-UBND dated May 13, 2022 on implementing Decision No. 1968/QD-TTg dated November 22, 2021 of the Prime Minister on approving the Project to promote application of information technology and digital transformation in trade promotion activities in the 2021-2030 period. The plan was issued to promote the application of information technology and digital transformation in the field of trade promotion, thereby forming and developing a digital trade promotion ecosystem, contributing to improving the quality and efficiency of trade promotion activities across the province.

Implementing the Plan of the Provincial People’s Committee, the Department of Industry and Trade has implemented related contents to participate in the digital trade promotion ecosystem. Specifically, from 2022 up to now, we have conducted surveys and collected information to assess the current status of information technology application and digital transformation in trade promotion activities of nearly 340 businesses, cooperatives, production and business establishments in the area. Coordinated with telecommunications and information technology businesses to deploy 4.0 market solutions for non-cash payments, deploy technology solutions, apply e-commerce, and issue electronic invoices in operations petroleum business and commercial centers, supermarkets, and businesses. In 2023, Phu Tho province’s e-commerce index will rank 23/58 provinces and cities evaluated and ranked up 12 places compared to 2022. Hung Lo Rice Noodle Cooperative, Hung Lo commune, Viet Tri city focuses on Direct and online promotion, each month the cooperative produces about 40 - 50 tons of noodles of all kinds.

Enterprises and business establishments proactively participate in e-commerce trading floors, using multi-channel sales models... At the same time, enterprises and production establishments are trained in building databases, using digital devices, managing information on digital devices, using software on e-commerce platforms, and electronic payments. Through propaganda, building, identifying and developing brands of businesses and cooperatives; Building a product traceability system, especially applying traceability through digitalization of processes, have been focused.

Omega Phu Tho Joint Stock Company, Tu Xa commune, Lam Thao district specializes in providing vegetables and tubers to supermarkets and stores. The company applies QR Code traceability codes to 100% of products. Mr. Khong Duong Quang Huy - Company Director said: "With increasingly developing technology, scanning QR Codes on products is one of the important tools, helping shoppers get full information about the product. At the same time, it helps businesses protect their brands and serve as a premise to standardize products when participating in chains of stores and supermarkets. Using origin identification and traceability technology helps control information throughout the chain, ensuring synchronization and timeliness of data, making it more convenient to bring products to digital platforms and promote trade."

Effectively deploying the application of information technology and digital transformation in trade promotion activities will contribute to supporting the development of domestic trade and export for businesses, cooperatives, and business households in the province.

Nguyen Hue