Focusing on building OCOP products

Being a mountainous district, the majority of ethnic minorities live and the economy is not yet developed, so the lives of people in Tan Son district still face many difficulties. Among the solutions to help people develop economically and escape poverty that Tan Son district offers, focusing on investing in the One Commune One Product (OCOP) program is given special attention.

Mr. Dinh Trong Tam (left), Director of My Thuan Agriculture and Forestry Service Cooperative, My Thuan commune, Tan Son district, discussed with cooperative members the technique of separating honey bee colonies.

So far, Tan Son district has built 16 OCOP products (including 2 products with a 4-star rating and 12 products with a 3-star rating) from 12 subjects in 8 communes. Tan Son’s OCOP products focus mainly on advantageous commune products such as tea, wine, honey, fruit, tourism, livestock products, etc. Total capital to implement the program since starting implementation reached approximately VND 13 billion, of which the district supported the subjects with nearly VND 1 billion.

To build OCOP products, along with implementation, guidance, capital, procedural and technical support for subjects, the Tan Son District People’s Committee has directed the Department of Agriculture and Rural Development to coordinate with all levels to open OCOP products training classes for households participating in cooperatives, plan and expand production material areas to ensure stable production, focus on promoting and marketing OCOP products in many forms, implementing trade promotion for standardized products. The district creates conditions for subjects to participate in trade connection fairs; supports subjects participating in the program to build systems and introduction points to sell OCOP products in localities; and provides e-commerce applications for introducing, promoting, and consuming products.

Mr. Nguyen Xuan Viet, Head of the District Department of Agriculture and Rural Development, said: Tan Son is striving to build 47 OCOP products for 35 entities by 2025, focusing on industry groups such as fresh food, green tea, herbal tea, community tourism, drinks, etc. At the same time, standardize and develop 32 key products, specialties, characteristics, strengths of each locality, striving to have at least 5 products rated 4 stars or higher. To achieve the set goals, along with implementing support programs according to provincial policies, the district also focuses on promoting promotional activities, introducing OCOP products, and supporting technology application entities. information technology and e-commerce in introducing, promoting and consuming products on electronic trading floors; coordinate deployment for subjects to display, promote, introduce and link product consumption in the area.

Phan Cuong