Long Coc Leverages Green Tea Portfolios to Fuel Sustainable Eco-Tourism

“Transitioning tea cultivation toward organic standards and upscaling product quality to drive green tourism, while systematically expanding Long Coc tea into international corridors” — this represents the strategic roadmap designed to concrete Resolution No. 3 issued by the Long Coc Communitarian Party Committee. The resolution targets a critical breakthrough: "Mobilizing internal synergy and aggressively drawing investment capital for socio-economic development linked to regional green tourism."

The master indicators through 2030 establish clear, data-driven targets: anchoring an average annual tourist growth velocity of 15% or higher, welcoming over 10,000 visitor arrivals per year, securing the official nomination of the “Long Coc Tea Hills as a Provincial-Level Tourism Destination”, and firmly positioning Long Coc as an alluring, hospitable, and sustainable green sanctuary.

The iconic, undulating dome-shaped landscapes of the Long Coc Tea Hills.

According to Mr. Nguyen Hoàng Trung, Party Secretary of Long Coc Commune, the locality currently commands a vast agricultural land bank of over 1,200 hectares of tea fields. Its hundreds of signature dome-shaped, inverted-bowl hills have turned the region into a highly popular hotspot for international and domestic travelers. To drastically maximize the market value of the tea crop, the commune is collaborating with the Green Transition Association to execute full-scale organic farming overhauls—initially deploying across an experimental zone of 20 hectares before mapping out an aggressive expansion grid for the coming years.

This strategic pivot is being actively materialized by the vanguard farming households on the ground. Within Can Hamlet, a 2-hectare tea plantation owned by Mr. Ha Van Quy—founder of the Quy Le Green Tea Establishment—has been completely converted using high-yielding, premium clonal tea varieties. Harnessing raw materials cultivated under strict food safety networks, his family has successfully engineered diverse, high-margin specialty lines—including Black Tea, Bat Tien, and Lotus-infused Tea—to feed demanding commercial pipelines. Mr. Quy shared: "To develop pristine, chemical-free products and secure long-term operational viability, strict compliance with VietGAP standards is the absolute linchpin. This technical discipline has empowered our artisanal tea portfolios to capture an official 3-star OCOP certification, heavily driving up the economic value of our local crop."

A field deployment model demonstrating tea cultivation under rigorous VietGAP food safety standards.

Long Coc’s commitment to green growth is vividly demonstrated by marrying agricultural production with experiential eco-tourism. Capitalizing on the endless, panoramic vistas of emerald hills and unique ecological microclimates, a wave of forward-thinking residents has invested heavily in launching authentic homestays and community-based hospitality services.

Travelers journeying to Long Coc can immerse themselves in the visual poetry of the famous dome-shaped landscapes while actively engaging in localized field experiences—including organic planting, meticulous leaf harvesting, traditional processing mechanics, and high-protocol tea tastings. This symbiotic model generates substantial supplementary income for farmers while accelerating global brand equity for Long Coc tea.

Ms. Tran Thi Thanh, founder of the Thanh Bien Homestay, noted: "Witnessing an exponential influx of international eco-travelers and professional landscape photographers trekking here to hunt low-altitude clouds and capture the sunrise and sunset, our family aggressively invested in constructing a traditional stilt house. This allows us to deliver high-quality overnight lodging and immersive cultural experiences tailored for global tourists."

Marching alongside entrepreneurial households, agricultural cooperatives are performing a vital institutional role in consolidating raw material zones, auditing engineering quality, and building unified brand frameworks. By guiding farmers through safe cultivation methodologies, streamlining downstream distribution, and designing elite specialty teas, cooperatives are driving a powerful wealth overhaul for the region.

The synchronization of community-based eco-tourism integrated directly within the emerald green tea farms.

According to Ms. Pham Thi Hanh, Director of the Long Coc Safe Tea Cooperative, the entity’s premium portfolios have successfully secured a 4-star OCOP rating and are currently optimizing technical criteria to capture the elite, export-grade 5-star national OCOP status in the near future.

To date, the entire commune boasts an extensive matrix of tea lines certified from 3 to 4-star OCOP levels. This milestone powerfully validates the structural transition from fragmented, small-scale farming to standardized, high-volume commodity manufacturing, cementing Long Coc’s position on the global agro-economic map.

Fueled by the organic vision of the local governance, these green tea hills function simultaneously as high-yield agricultural engines and unique tourism assets. By seamlessly linking clean manufacturing with tea ceremony heritage, community-based hospitality, and pristine ecological landscapes, the tea crop firmly solidifies its role as the primary economic engine, engineering an ironclad foundation for Long Coc’s sustainable future.

Minh Thuat