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From April 10th to 13th, the Vietnam International Tourism Mart (VITM) Hanoi 2025 was held at the Viet Xo Friendship Labor Cultural Palace in Hanoi, under the theme: “Developing Green Destinations, Elevating Vietnamese Tourism.”

The event featured 450 booths, with Phu Tho Tourism participating in a display booth to introduce tours, culinary products, and souvenirs that are characteristic of the Land of the Hung Kings, aiming to promote and advertise the province’s tourism strengths and unique tourism products.
At the Phu Tho Tourism booth, the province showcased its strengths in spiritual tourism, resort tourism, and more. Additionally, souvenirs and products from traditional craft villages of the Land of the Hung Kings were displayed, including: conical hats, Thanh Son sour pork, rice noodles, green tea, bronze drums, Đỗ Xuyên’s “mâm dồn” (stuffed tray), and Sơn Vi warming packs.

At the event, Phu Tho Tourism also introduced the intangible cultural heritage recognized by UNESCO: Xoan Singing, a unique tourism product of the Land of the Hung Kings, aiming to spread the cultural values of Xoan Singing.
Thu Giang
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