Promoting Trade Promotion Activities to Foster Integration for Enterprises

In Phu Tho Province, trade promotion (TP) activities are among the key solutions to support enterprises in expanding trade, seeking cooperation opportunities, developing markets, and boosting production and business operations.

Hoai Trung Tea Co., Ltd. (Chi Tien Commune) focuses on improving product quality and actively participates in trade promotion activities to expand its consumption markets.

Since the beginning of this year, many important TP activities have been implemented, such as: organizing fairs and exhibition areas to introduce agricultural products and OCOP products; showcasing new products at domestic exhibitions; supporting the establishment of trademarks, geographical indications, and product origins; applying electronic stamps and QR codes; participating in Phu Tho’s OCOP product exhibition booth at the Export OCOP Product Fair in Hanoi; and setting up investment, trade, and tourism promotion booths at the VTV LPBank International Marathon 2025 held at the Flamingo Tourist Complex. These activities have helped promote product images and brands while providing opportunities for enterprises to reassess their products, gradually improve quality, and better meet market demands. Many cooperation and investment contracts as well as product consumption agreements have also been signed through these TP programs.

In recent years, the province has actively supported enterprises in investment and trade promotion in potential markets; regularly updated and provided information on economic integration and international trade, helping businesses take full advantage of preferential policies, minimize risks when expanding markets, and promptly seize investment opportunities. Up to now, the province has had over 1,000 enterprises engaged in import and export activities. In the first nine months of this year, the export turnover was estimated at USD 26.8 billion, with major export items including machinery, equipment, electronic components, and agricultural products.

Hoai Trung Tea Co., Ltd. (Chi Tien Commune) operates in the field of tea processing for export, producing about 1,000 tons of finished tea per year. Along with black tea, the company has invested in a green tea production line, with one of its products rated national 5-star OCOP standard. Ms. Bui Thi Mao, Director of the company, shared: “In our production and business activities, trade promotion plays a vital role in helping enterprises expand markets, bring brands closer to customers, increase revenue and profit, and adjust business strategies in line with market demand. Therefore, we have been strengthening trade promotion through multiple direct and online channels. Particularly, our company has been supported by provincial departments and agencies to participate in several trade promotion events, fairs, and exhibitions, thereby having opportunities to approach potential customers and strategic partners.”

To enhance business efficiency and increase market penetration opportunities, enterprises also need to proactively adopt appropriate trade promotion methods, leverage digital technologies, and continuously innovate their market access strategies.

Nguyen Hue