Take advantage of year-end market opportunities

From the beginning of the year until now, although trade and service activities in the province still face many difficulties due to the influence of the global economy, with the drastic direction of the province and the efforts of industries and businesses Enterprises, production and business establishments, trade and service activities still maintain stability and growth. In order for trade and service activities to continue to develop, especially at the end of the calendar year until the Lunar New Year of the Dragon 2024, the province continues to flexibly, synchronously and effectively implement work tasks and solutions. manage the market, stabilize prices and take advantage of opportunities, creating momentum for goods circulation, service exchange, and meeting people’s needs.

Customers use non-cash payment when purchasing goods, creating convenience and minimizing risks.

Promote consumer demand stimulation

According to the assessment of the Department of Industry and Trade, by 2023 the system of markets, shopping centers, supermarkets, convenience stores, and grocery stores will be consolidated and expanded. The whole province currently has four commercial centers, 15 supermarkets, 197 traditional markets, over 20,000 specialized, convenience, and grocery stores, distributed throughout districts, cities, and towns, creating jobs for more than 100,000 workers. local movement.

The sales network system is covered everywhere, the commodity market is also diverse in types, and customer care and service services are improved. Many business units effectively maintain programs to stimulate consumption, stabilize the market, actively transform digitally, and apply e-commerce to exploit new markets and customers. Thanks to that, production, trade and service activities are also quite vibrant and are expected to continue to increase in the last months of the year, especially with consumer goods, fashion and household appliances. .

In the first 11 months of 2023, total retail sales of goods and consumer service revenue are estimated to reach over 46,300 billion VND, an increase of 16.1% over the same period. Of which, retail revenue is estimated at over 38,300 billion VND, accounting for 82.6% of the total, an increase of 14.4%... Retail revenue increased over the same period in the product groups: Wood and construction materials increased by 30.9%; items, culture, education increased by 15.3%; Other goods increased by 14.7%; Household utensils, tools, equipment, and appliances increased by 13.5%...

Stimulating consumer demand is considered an important solution to attract customers, increase sales and sales profits. Since the beginning of the fourth quarter, businesses and sales units have developed plans to organize year-end promotions. The common point is that this year’s program will last longer, with priority given to promoting and selling domestic products, which are Vietnamese goods. According to records in the province, most shopping centers, supermarkets, and retail chains have coordinated with brands to deploy promotions and discounts to stimulate demand such as “buy 2 get 1 free”; Offer coupons, vouchers or sell combos including main products with gifts...

Ms. Nguyen Thi Huyen - Manager of Aloha Ha Hoa Supermarket said: Starting from November, Aloha Supermarket Ha Hoa branch has implemented many discount promotions, thanking customers by offering mass discounts for customers. products, giving gifts with products, selling at the same price, increasing the product warranty period with good after-sales policies and point accumulation and gift exchange programs. In addition, with the characteristics of supermarkets in rural areas, in addition to applying general promotions of brands, supermarkets also proactively reduce profits to improve competitiveness and attract consumers.

The consumer stimulus program is not only jubilant at shopping centers and supermarkets, but in some traditional markets, many businesses also implement mobile sales measures for items such as: All kinds of milk, powder, etc. laundry, cooking oil... making it easier for people to access and buy and sell more conveniently. Merchants at the market also proactively reduce prices and reduce profits to retain customers.

Ms. Nguyen Thi Thanh Van - Owner of a convenience store at Minh Phuong market, Viet Tri city shared: “The end of the year is always a”golden" time for business activities. We have coordinated with suppliers to have good supply, abundant goods, and the most reasonable prices. Currently, the store has over 100 discounted and promotional products so consumers can choose and benefit the most."

Accompanying and sharing with businesses and sales units operating in the field of trade and services, from the beginning of the year until now, the Government has stimulated consumption by providing direct support to people in consumption such as: Reducing value-added tax, reducing interest rates and increasing consumer loans... In particular, implementing consumer stimulation programs, organizing National Focused Promotion Month in 2023, on a large scale. nationwide to create spillover power and attract the participation of production and business enterprises in all fields, aiming to stimulate demand in the domestic consumer market...

Many customers have chosen promotional times to shop to reduce daily spending pressure.

Strengthen management

Promoting consumer demand stimulation activities has had a great impact on people’s spending psychology and shopping needs, thereby directly affecting the expected sales of retail businesses. According to forecasts, from now until the Lunar New Year of Giap Thin 2024, the retail market will have many breakthroughs and continue to maintain a growth rate when shopping demand will increase and become more exciting. This is an opportunity for the retail industry to improve its business situation and regain growth momentum.

Referring to solutions to create momentum for the retail market at the end of the year, Mr. Dang Viet Phuong - Deputy Director of the Department of Industry and Trade said that there needs to be participation and smooth coordination between parties. In the coming time, localities will continue to synchronously implement groups of solutions to stimulate consumption of domestic products, contributing to promoting production and business activities; Encourage investment in building commercial infrastructure suitable to the conditions and orientations for each region and locality. Along with that, continue to pay attention to developing commercial infrastructure in rural areas, creating synchronization between modernity and tradition, between urban and rural markets... creating momentum for the trade and service industry. acceleration and development.

In particular, strengthen coordination between functional sectors to closely monitor market situation developments, ensuring sufficient supply of essential goods to serve people’s needs, especially during holidays and New Year. Do not let the phenomenon of scarcity of goods or local price increases of some essential goods occur. In fact, at this time, localities have proactively built plans to reserve goods and implemented market stabilization programs. Businesses, supermarket systems, wholesale and retail stores are ready to supply as well as products and services that ensure quality, diverse forms and designs, reasonable prices, and meet the needs of customers. people’s needs. On the other hand, departments, branches and localities also increased activities to support product promotion and connect supply and demand; create conditions for businesses to promote and introduce products and seek to expand consumption markets inside and outside the province.

Along with the positivity of management agencies, businesses and business households themselves need to pay attention to improving the quality of goods, linking business with goods quality management, food safety, and traceability. the origin; Collaborate with manufacturers to find and build a stable source of goods at competitive prices. In addition, enhancing customer care, after-sales service... to improve product competitiveness, creating momentum for the year-end market.

With solutions to share spending pressure with consumers, businesses expect retail sales to increase by 15-20% during the peak shopping season at the end of the year and the upcoming Lunar New Year.

Ha Nhung