Tet flavors in OCOP gift baskets

To express gratitude and send good wishes, Tet gift baskets are meaningful products that many people choose to give as gifts to relatives, friends, partners, employees... every time Tet comes and Spring comes. about. In recent years, gift baskets from OCOP products have become a highlight in the Tet gift market, meeting people’s increasingly diverse gifting needs.

Employees of Vietnam High-tech Seed and Plant Joint Stock Company arrange Tet gift baskets to prepare for delivery to customers.

In the days leading up to Tet, even though it was late in the afternoon, the working atmosphere, preparing goods, packaging products, was displayed at the store and introduced products of the Agricultural Seeds and Materials Joint Stock Company (VTNN). Vietnamese high technology in Van Co ward, Viet Tri city is still bustling and busy. The Company’s staff is urgently distributing products and arranging Tet gift baskets to deliver on time to customers.

With the motto “Clean from farm to table”, along with products directly produced by the Company (including two products recognized with four-star OCOP, Japanese melon and Japanese J02 rice), the Company The company has linked with manufacturers inside and outside the province to develop markets for regional specialty products, OCOP products, key products... creating direct connections between manufacturers and consumers. use. Therefore, each of the Company’s gift baskets always has a “rich” Tet flavor with a variety of OCOP products from many localities such as: J02 Japanese rice variety, Hung Lo rice noodles, Long Coc tea, black garlic vermicelli, arrowroot vermicelli, shiitake mushrooms... Besides the pre-designed gift baskets, customers can choose each OCOP product to combine into a gift basket according to the desired style and price.

Tet gift baskets with a variety of OCOP products are suitable for many customer segments.

Promoting the “one commune one product” program, to date, in the province there have been 249 OCOP products meeting standards of three stars or higher, including one five-star product and 54 four-star products. To ensure the quality and source of goods during this year’s Lunar New Year, OCOP entities have proactively used raw materials, concentrated human resources, invested in form and design, and promoted the supply of goods to the market. , meeting people’s tastes and purchasing power.

Communication and promotion work for OCOP gift baskets was also implemented early in the form of: Sending open letters and Tet gift basket menus to agencies, units, and businesses; Participate in OCOP markets; display Tet gift baskets at stores that sell and introduce OCOP products in localities; promote with videos and images on e-commerce sites, sales channels and social networks; At the same time, we offer many attractive discounts for units and businesses that order in large quantities.

Currently owning seven 4-star OCOP standard products including: Maika Matcha Tea, Milk Matcha Tea, Freeze-dried Polyscias fruticosa tea, Sencha green tea, brown rice Sencha tea... this year’s Lunar New Year, Maikafood Co., Ltd. (Xuan Loc commune, Thanh Thuy district) has proactively promoted raw material purchasing activities early, recruited more seasonal workers... to bring to the market diverse OCOP Tet gift products.

Tet gift boxes with four-star OCOP tea products from Maikafood Co., Ltd. are popular with many people.

Ms. Nguyen Thi Huong - Director of the Company said: "The company’s tea and freeze-dried fruit products all use clean raw materials from cooperatives and families in Thanh Thuy and Thanh Son districts, with strict regulations." The production process meets standards, ensuring the criteria of luxury, beauty, good quality, and suitable for income, so it is very popular with consumers, especially during Tet. Many customers buy large quantities for both use and as gifts. It is expected that consumption volume in this year’s Lunar New Year month will be 30% - 40% higher than other months.

Polite, beautiful, diverse, reasonably priced... OCOP Tet gift baskets with agricultural products and specialties full of countryside flavors are “pleasing” many customer segments, contributing to the spread and increase competitiveness and brand development for OCOP products, creating a full, united and happy Tet flavor.

Phan Uyen