Connecting Markets, Expanding Outlets for Organic Agricultural Products

On August 4, in Tan Lac Commune, the Vietnam Organic Agriculture Association coordinated with the Provincial Farmers' Union to organize a market connection and product consumption program for cooperatives, collaborative groups, and PGS (Participatory Guarantee System) organic farming household groups across the province.

Attending the program were representatives from Naturland (International Organic Association) in Vietnam, the Provincial Farmers' Union, leadership of the Party Committee and People’s Committee of Tan Lac Commune, alongside cooperatives, collaborative groups, PGS organic production groups, the CLARD PGS Coordination Board, PGS Vietnam, and numerous enterprises operating in digital transformation, agricultural procurement, and distribution.

Dr. Ha Phuc Mich—President of the Vietnam Organic Agriculture Association—exchanges views on the potential, orientations, and support policies for organic agricultural development.

A representative of Tan Lac Commune leadership shares the commune’s organic agriculture development orientation.

The program was organized to create a bridge between PGS organic production groups and enterprises alongside distribution units—contributing to expanding market outlets and building sustainable production-to-consumption linkage chains. Thereby, it drives organic agriculture development toward elevating added value and satisfying the increasingly stringent demands of both domestic and export markets.

Representatives of cooperatives, collaborative groups, and farming household groups exchange recommendations on policies supporting raw material zone expansion and organic product consumption.

Prior to the conference, delegates visited several representative cooperatives, collaborative groups, and typical organic production models in Tan Lac Commune. At the field sites, representatives of production units introduced farming processes compliant with PGS standards, quality control protocols, and product traceability systems; they engaged in direct discussions with enterprises and distributors regarding cooperation needs, commodity quality requirements, raw material zone development orientations, and product connection capacity.

Enterprises discuss and inquire about product supply capacity with cooperatives in Tan Lac Commune.

From actual production realities in raw material zones, delegates focused on exchanging views and analyzing current difficulties in organic agriculture development. In addition, businesses shared procurement demands and standards regarding quality, packaging, origin tracing, and raw material zone requirements to satisfy distribution networks and export market standards.

Cooperatives, collaborative groups, and organic farming household groups share product information with distribution units.

At the conference, representatives from the Vietnam Organic Agriculture Association, the Provincial Farmers' Union, alongside various departments and sectors directly addressed numerous opinions and recommendations from cooperatives, collaborative groups, and farmers. Topics covered support mechanisms for organic agriculture development, expansion of PGS-certified production zones, brand building, trade promotion, and product consumption linkage. Enterprises expressed readiness to support technology investment, raw material zone development, market connection, and guaranteed product off-taking—contributing to raising the value of the province’s organic agricultural produce.

Within the framework of the program, a signing ceremony for product consumption contracts also took place between Tan Lac Cooperative, Phu Tho PGS group, and various enterprises and distribution units.

Manh Hung