Promoting Signature Products of the Ancestral Land at the Hung Kings' Festival

Within the framework of the 2026 Hung Kings' Commemoration – Hung Temple Festival and Ancestral Land Culture and Tourism Week, the exhibition and promotion of typical and signature products at local Cultural Camps have consistently drawn large crowds of visitors.

Additionally, the Farmers' Union organized the 2026 Phu Tho Agricultural Display, Introduction, and Trade Connection Week with the theme: "Journey of Ancestral Land Produce – Connecting Trade." This event promotes specialty products such as tea, pomelo, fermented pork, specialty rice, medicinal herbs, and OCOP products, opening up opportunities for networking and consumption to boost economic development.

Regional specialties such as Cao Phong oranges, Tan Lac pomelo, and Van Son radishes are introduced at the Cultural Camp area, Phu Bung Hill, Hung Temple Historic Site.

During the opening ceremony of the Agricultural Trade Week, leaders of the Vietnam Farmers' Union and delegates participated in a live-stream to talk and promote Ancestral Land agricultural products directly to the online audience.

Delegates savor the unique flavor of Bup Tim Tea (Purple Bud Tea).

The Ancestral Land Gastronomy Booth attracts many visitors for sightseeing and shopping.

Song Da Hemibagrus floss products.

Celastrus hindsii medicinal tea products.

Ha Hoa cassava cakes — a local rustic specialty.

Sai Nga conical hats are introduced and connected for trade within the program.

A booth showcasing handicraft products meticulously crafted by the Muong ethnic people.

Phuong Thanh