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Christmas, also known as Noel, takes place from the evening of the 24th to the 25th of December of the solar calendar, bringing a joyful and warm atmosphere, but this is also the time when the Christmas decorations market becomes vibrant. , bustle.
Grasping market demand and consumer tastes, since mid-November, supermarkets, bookstores, and decoration and gift shops in the province have been selling a variety of products. Unique decoration, eye-catching colors with prices ranging from affordable to high-end, suitable for the “pockets” of many customers.
Christmas trees are an indispensable item in every Christmas season.
Originally a holiday originating from Western countries, over time, Christmas is now not only for Catholics but has become an occasion for people to have fun and send gifts. exchange gifts and good wishes, especially for young people. At this time, the Christmas atmosphere in the province has crept into the alleys and roads from urban to rural areas. Many restaurants, eateries, and schools have invested in decorating unique and new “miniature” Christmas scenes to attract customers to take photos, buy goods and use services, thereby increasing the market. Christmas decorations are also “popular” and are sought after more.
Viet Tri City Central Market is considered a “paradise” for shopping for Christmas decorations with more than a dozen stalls connected together, creating a row of sparkling, colorful accessories. Popular and familiar Christmas decoration accessories such as: Pine trees, tinsel, flashing lights, laurel wreaths, pine cones, colorful baubles, bells, bows and hair bands... are quite popular. many different types, designs and sizes.
This year, Christmas trees made of zinc velvet with many bright and beautiful colors appeared on the market.
Ms. Nguyen Thuy Lieu - Owner of an accessories store at the market said: This year the Christmas decoration market has many products with more improved colors and designs than last year. In addition to products with the main colors of green and red, the typical colors of Christmas, products with silver, copper, and yellow tones are also sought after by many customers to create more highlights and increase uniqueness. decorate. Customers who need to decorate the yard, the house or simply a small corner of the workplace can easily choose the suitable and satisfactory product.
As usual, the Christmas tree is an indispensable item during every Christmas and is also the most chosen product. On the market there are many different types of pine trees such as: Plastic pine trees, snow-covered pine trees, mini pine trees, table pine trees with many different sizes from mini 10cm to 1m2, 1m5, 1m8.... According to research, the price of pine trees this year has no difference compared to last year. Small and medium-sized pine trees usually cost from 150 - 750,000 VND/tree. Trees that are bigger, taller, and more eye-catchingly decorated will cost more, up to several million dong. But according to the survey, this year, stores mainly import small and medium-sized pine trees because they are easy to transport, easy to decorate and most importantly, reasonable prices.
Purchasing power for Christmas decorations will increase in the days leading up to the holidays.
In addition to Christmas trees made of traditional plastic materials, on the market there are also pine trees made of zinc velvet “crafted” by the skillful hands of handmade flower makers. The pine tree not only has the traditional green color but is also color coordinated and decorated in a unique style that looks very strange.
Ms. Bui Thi Kim Tuyen - handmade flower maker at home, in Minh Phuong ward, Viet Tri city information: This is the first Christmas season, pine trees made of zinc appear on the market and are quite “popular” thanks to novelty, beautiful colors. With the characteristic of being a handmade product, customers can freely adjust the size and choose the color to suit the decorative space. This year, due to the influence of the economy, customers tend to choose small pine trees from 30 to 60cm over large pine trees as gifts. The price of each pine tree ranges from a few dozen to a few hundred thousand dong. Since the beginning of the month until now, I have sold nearly 200 velvet pine trees of all kinds, hoping that closer to the holidays, the number of customers ordering will be larger.
Besides Christmas trees, the prices of bows, bells, pearls, tinsel, and gift boxes also have not changed compared to last year, ranging from 10,000 - 40,000 VND/item, laurel wreaths from 160,000 - 400,000 VND. copper/round; Snowman and Santa Claus with many different sizes priced from 150,000 - 450,000 VND/product.
Sharing her many years of experience selling Christmas decorations, Ms. Hoang Thi Thu - Dai Nai Street, Minh Phuong Ward, Viet Tri City, said that the Christmas market is often divided into two peak periods. One is the end of November when supermarkets, shopping centers, restaurants, cafes, and schools need to buy Christmas decorations that last for 5-7 days. The second peak is after December 15, at that time, families begin to decorate their homes, and the purchasing power of Christmas decorations increases dramatically. This year, the Christmas design trend is designed to combine tradition and modernity, using safe, environmentally friendly materials such as rattan, dried grass, pine cones, dried oranges, Snowmen made of wool, yarn... create a feeling of closeness and warmth.
GEM Coffee & Cake cafe, Tien Cat ward, Viet Tri city invests in decorating the Christmas space at the shop to create a highlight and attract customers.
In addition to decorative accessories for Christmas miniatures, fashion products such as: Christmas clothes, socks, hats, gloves, hairbands... are also sold, with prices ranging from a few tens to several hundred thousand. copper. Typically: Adult Santa Claus clothes cost 180,000 - 250,000 VND/set; Children’s Santa Claus sets cost 120,000-150,000 VND/set; Christmas hat 40,000 VND, Christmas socks 15,000 VND/pair...
Ms. Nguyen Thi Mai Huong, Nong Trang ward, Viet Tri city said: At Christmas, I often buy clothes and socks with bright red tones; There are patterns and designs that are typical symbols of Christmas as gifts for children to show care, love and encourage good learning spirit.
Besides traditional stores, the rapid development of the internet has contributed to changing people’s shopping habits from in-person to online. Decorative accessories and Christmas gifts also have the opportunity to be introduced, promoted and sold more on e-commerce platforms such as Lazada, Sendo, Shopee or social networking sites such as Facebook, Zalo... aim to bring a warm atmosphere and cheerful colors in the cold weather of winter.
Ha Nhung
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