Opening of “Colors of Ancestral Land Tourism” Program and 2026 Phu Tho Tourism Stimulus Launch

On the evening of April 22, the Department of Culture, Sports, and Tourism held the opening ceremony of the “Colors of Ancestral Land Tourism” program and launched the 2026 Phu Tho Tourism Stimulus initiative.

Delegates press the button to officially open the “Colors of Ancestral Land Tourism” program and launch the 2026 Phu Tho Tourism Stimulus initiative.

The ceremony was attended by Mr. Bui Van Quang – Standing Deputy Secretary of the Provincial Party Committee; Mr. Phan Trong Tan – Member of the Provincial Party Standing Committee and Vice Chairman of the Provincial People’s Committee; Mr. Ha Van Sieu – Vice Chairman of the Vietnam National Authority of Tourism; and Ms. Duong Hoang Huong – Director of the Department of Culture, Sports, and Tourism.

The program, running from April 22 to 26, 2026, is a key activity within the series of events for the Hung Kings' Commemoration – Hung Temple Festival and Ancestral Land Culture and Tourism Week. The event aims to promote the cultural, tourism, and culinary identity of the province, honor the heritage values of the Ancestral Land, and strengthen cooperation between Phu Tho and other provinces to drive sustainable tourism development.

Delegates visit the booths showcasing and promoting the cuisine and tourism products of participating units.

This is also an opportunity for tourism businesses to introduce attractive travel packages and promotional programs. The event features over 140 booths from nearly 120 units, including cooperatives, craft villages, OCOP subjects, and tourism organizations from across the country. Activities include traditional craft demonstrations and the launch of the 2026 tourism stimulus with the message: "Phu Tho – Come to Love."

Speaking at the opening ceremony, Vice Chairman Phan Trong Tan emphasized that the Provincial Party Congress Resolution (2025-2030 term) aims for an annual GRDP growth of 11-12%, with tourism being a pivotal sector striving for double-digit growth.

Phu Tho aims to become a national center for cultural and festival tourism; a premier venue for large-scale events in the Northern Midlands and Mountains with a wide domestic reach and international stature; and simultaneously, the western tourism growth pole of Hanoi.

By 2030, the province strives to welcome approximately 20 million visitors, including 7.8 million staying guests, with total tourism revenue reaching about 26,500 billion VND.

To realize these goals, the Vice Chairman stressed the importance of synchronous involvement from the political system, businesses, and the public. Events like “Colors of Ancestral Land Tourism” are expected to introduce new, high-quality products and enhance visitor experiences, attracting more tourists to the Ancestral Land.

Cao Khoi